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FOR MANAGED SERVICE PROVIDERS

Email Deliverability for Every Client Domain You Manage.

Monitor DMARC, SPF, DKIM, blacklists, sender health, inbox placement, and email quality from one platform.

Validify gives managed service providers the visibility to find email problems before clients do. Monitor authentication and reputation across client domains, troubleshoot deliverability issues faster, and package ongoing email deliverability monitoring as a recurring managed service.

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Validify MSP dashboard interface showing email deliverability metrics, domain lists, and bounce rate analytics charts

ONE PLATFORM. THE WHOLE DELIVERABILITY PICTURE.

DMARC Is Only Part of the Problem.

DMARC is critical to protecting a client’s domain. But authenticated email can still land in spam. A domain can have DMARC configured correctly and still experience deliverability problems caused by a blacklist listing, damaged sender reputation, poor list quality, problematic content, or mailbox-provider filtering.
That’s why Validify goes beyond DMARC monitoring.

What Is Email Deliverability for MSPs?

Email deliverability for MSPs is the ongoing monitoring and management of the factors that determine whether a client’s email reaches the inbox, lands in spam, or gets rejected.

That includes DMARC, SPF and DKIM authentication, domain and IP reputation, blacklist status, inbox placement, email list quality, and message content.

Validify brings these signals together so MSPs can monitor multiple client domains, identify problems earlier, and provide clients with a more complete managed email deliverability service.

Illustration of a computer monitor displaying email delivery metrics and security icons for MSPs
Blue and white icon of a shield with a checkmark representing email authentication

Authentication

DMARC · SPF · DKIM

We collect and organize DMARC XML reports from mail servers around the world, giving you full visibility into all traffic using your domain—including third-party services and suspicious senders.

Learn More About DMARC
Line art icon of a shield with a checkmark inside representing sender reputation

Reputation

Blacklist Monitoring · Sender Health

Our system flags email traffic that fails authentication or appears to be spoofing your domain—helping you act quickly to prevent abuse, phishing attempts, or damage to your brand reputation.

Learn More About Email Blacklists
Icon of a magnifying glass hovering over a flag for email placement verification

Placement

Inbox Placement Testing

We track how your SPF and DKIM records are performing across all email sources. You’ll be alerted to any misalignment issues that could cause legitimate messages to fail authentication or land in spam.

Learn More About Inbox Placement
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Data Quality

Email Validation

Our intuitive dashboards turn raw XML reports into clear, actionable visuals. Spot trends, identify issues, and make smarter decisions without needing a background in email security.

Learn More About Email Validation
Blue and white icon featuring a document with lines representing text and a magnifying glass

Content

Content Spam Analysis

Not sure whether to set your DMARC policy to none, quarantine, or reject? We provide specific guidance based on your traffic patterns, helping you move from monitoring to enforcement with confidence.

Learn More About Content Analysis

When Clients’ Emails Break, the Ticket Comes to You.

Clients rarely call because their DMARC record changed.

They call because:

A campaign that worked last month suddenly stopped reaching inboxes.

Microsoft 365 or Gmail is rejecting messages.

Someone is spoofing their domain.

Their IP or domain appeared on a blacklist.

Their invoices suddenly started landing in spam.

A new marketing platform broke SPF or DKIM alignment.

Without continuous visibility, your team discovers the problem after the client does.

Illustration of a magnifying glass inspecting a computer screen for proactive monitoring and troubleshooting

Move From Reactive Troubleshooting to Proactive Monitoring

Email deliverability for MSPs is the ongoing monitoring and management of the factors that determine whether a client’s email reaches the inbox, lands in spam, or gets rejected. That includes DMARC, SPF and DKIM authentication, domain and IP reputation, blacklist status, inbox placement, email list quality, and message content. Validify brings these signals together so MSPs can monitor multiple client domains, identify problems earlier, and provide clients with a more complete managed email deliverability service.
Line graph showing a sharp downward trend representing performance without Validify email validation

Without Validify:

Check client domains individually

Troubleshoot after a deliverability complaint

Manually inspect SPF, DKIM, DMARC, and MX records

Discover blacklist issues after delivery is affected

Use separate tools for validation and inbox testing

Spend engineering time proving what went wrong

Validify logo icon featuring a stylized checkmark inside a circular frame

With Validify:

Monitor client domains from one platform

Surface authentication and reputation issues earlier

Track DMARC, SPF, DKIM, and email health

Receive blacklist alerts when problems appear

Test actual inbox placement

Validate lists before clients send

Give clients measurable evidence of ongoing deliverability health

BUILT FOR MSP DELIVERY

Turn Email Deliverability Into a Managed Service

You already manage the infrastructure that email depends on. Validify helps you add the visibility around it. Package continuous email deliverability monitoring into an existing managed services plan or create a dedicated email deliverability offering for clients that depend heavily on email.

Protect Client Domains

Continuously monitor authentication, reputation, and domain health to identify risks before they become larger delivery problems.

Reduce Support
Fire Drills

Find authentication failures, blacklist listings, and other warning signs before a client opens a ticket asking why email stopped working.

Demonstrate
Ongoing Value

Bring domain health and deliverability findings into monthly reports, QBRs, security reviews, or client conversations.

Create Recurring Revenue

Add email deliverability monitoring to existing service tiers or sell it as a dedicated managed service.

Expand Existing
Client Relationships

Deliver more value from domains, DNS, and mail environments your team already manages.

EVERYTHING IN ONE PLATFORM

Everything MSPs Need to Monitor Email Deliverability

Six capabilities, one platform. Each tab represents a discrete deliverability tool available in Validify.

Learn More About Email Deliverability
DMARC Overview
Authorized Senders48
Quarantined10
Failed4
SPF Alignment92%
DKIM Alignment88%
DMARC Monitoring

See Who Is Sending on Behalf of Every Client Domain

Monitor DMARC reporting to understand authorized and unauthorized sending activity across the domains you manage.

Identify authentication failures, spoofing attempts, policy issues, and SPF or DKIM alignment problems without digging through raw DMARC XML.

Use DMARC monitoring to:

  • Identify legitimate and unauthorized senders
  • Monitor SPF and DKIM alignment
  • Detect possible domain spoofing
  • Review DMARC policy status
  • Investigate authentication failures
  • Track changes in sending infrastructure

Go Beyond DMARC-Only MSP Tools

DMARC protects the domain. Validify helps MSPs protect the entire path to the inbox.

Instead of treating authentication, blacklist monitoring, sender reputation, list quality, content, and inbox placement as separate problems,
Validify brings the major deliverability signals together.

Broader Than DMARC

Monitor authentication alongside the reputation and sending factors that affect whether legitimate email actually gets delivered.

Built Around Multiple Domains

Manage deliverability across a portfolio of client domains rather than treating each domain as an isolated project.

Prevention + Diagnostics

Use continuous monitoring to identify issues early and testing tools to investigate why delivery is failing.

Technical + Marketing Visibility

Support both the infrastructure MSPs manage and the campaigns clients depend on.

One More Service From Infrastructure You Already Manage

Turn DNS, domain, and mail expertise into an ongoing client service instead of one-time troubleshooting work.

Two Ways MSPs Use Validify

Illustration showing two ways MSPs use Validify for email validation and list cleaning

FOR CLIENTS - MANAGED EMAIL DELIVERABILITY

Offer Deliverability as a Service

Add Validify to your managed services portfolio and provide clients with ongoing oversight of their email infrastructure.

You can package:

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Build it into an existing security or Microsoft 365 package, or offer it as its own managed service.

FOR CLIENTS - MANAGED EMAIL DELIVERABILITY

Protect Your Own Marketing Reputation

MSPs depend on email for sales, service notifications, billing, onboarding, ticket communication, and client updates.

Use Validify across your own sending domains to:

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Reach your business targets and marketing goals everytime when you set up automated diagnostics through Validify.

CLIENT LIFECYCLE

Use Validify From Client 
Onboarding Through 
Ongoing Management

1 Onboard
2 Monitor
3 Diagnose
4 Optimize
5 Report

1 Onboard

Add the client's domains and establish a deliverability baseline. Run authentication checks, review DMARC, assess blacklist status, and identify existing configuration problems.

What Your Clients Get

More Reliable Email

Identify the technical and reputation issues that can prevent important messages from reaching customers, employees, and vendors.

Better Domain Protection

Monitor DMARC and email authentication to detect unauthorized sending and help protect client domains against spoofing.

Cleaner
Sending Data

Validate email addresses before campaigns are sent to reduce unnecessary bounces and reputation risk.

Better
Visibility

Understand why email is succeeding or failing instead of guessing after a campaign has already been sent.

Proactive
Support

Resolve problems earlier instead of waiting for users to report missing messages.

GETTING STARTED

Start Monitoring Client Email in Three Steps

Add Client Domains

Bring the domains you manage into Validify and establish their current email-health baseline.

Monitor Deliverability

Turn on DMARC monitoring, email health checks, blacklist monitoring, and the deliverability tools relevant to each client.

Package the Service

Include deliverability monitoring in an existing managed plan or create a dedicated recurring service for clients that depend heavily on email.

FREQUENTLY-ASKED QUESTIONS

Email Deliverability for MSPs

Email deliverability for MSPs is the monitoring and management of the technical, reputation, data-quality, and content factors that determine whether a client’s email reaches the inbox. This can include DMARC, SPF, DKIM, blacklist monitoring, domain health, sender reputation, inbox placement testing, email validation, and content analysis.

Validify includes DMARC monitoring for MSPs, but the platform extends beyond DMARC. MSPs can also monitor blacklist status and email health, test inbox placement, validate email addresses, and analyze message content—providing a broader view of the factors affecting client email deliverability.

Yes. Validify is designed to help teams manage deliverability across multiple domains, giving MSPs centralized visibility into the domains they support rather than relying on isolated one-off checks.

Yes. Validify’s DMARC monitoring and email-health capabilities help identify SPF and DKIM configuration and alignment issues that can affect authentication and deliverability.

No. DMARC helps authenticate email and protect domains against unauthorized use, but authentication is only one component of deliverability. Blacklist status, sender reputation, list quality, content, sending behavior, and mailbox-provider filtering can also affect whether legitimate email reaches the inbox.

Yes. Validify monitors domain and IP reputation against major email blacklists and alerts teams when a listing is detected so potential deliverability problems can be investigated quickly.

Yes. Inbox Placement Testing shows whether test messages reach the inbox, promotions, or spam across supported major mailbox providers, helping MSPs diagnose problems that authentication checks alone cannot reveal.

Yes. MSPs can use Validify to identify invalid, disposable, catch-all, role-based, and other risky email addresses before clients send to them. Email validation can be offered alongside deliverability monitoring as part of a broader email-health or data-quality service.

Yes. Validify’s monitoring and deliverability capabilities can be incorporated into an MSP’s existing service offering or used to create a dedicated managed email deliverability service. MSPs can use ongoing monitoring, health assessments, testing, and reporting to deliver measurable recurring value to clients.

The core monitoring and diagnostic capabilities work around the client’s domain, DNS, authentication, sending, and reputation signals rather than requiring an agent installed on every mail server. Specific testing or validation workflows depend on the Validify capability being used.

Managed email deliverability is especially useful for organizations that depend heavily on email, including professional services firms, financial organizations, healthcare practices, ecommerce companies, SaaS businesses, sales organizations, marketing teams, and companies sending high volumes of transactional or marketing email.

Add Email Deliverability to the Services You Already Manage

Your clients already expect you to keep their email working.

Validify gives you the visibility to monitor authentication, reputation, inbox placement, email quality, and deliverability before problems turn into support tickets.

Protect every domain you manage—and turn that protection into an ongoing managed service.

Try it Free
Book a Call
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